Becky G was lauded as the creative director of swimwear label GONZA by Hailey Bieber, Kendall Jenner, Kylie Jenner, Fai Khadra, Simi x Haze, and others.
GONZA was founded in 2021 by sisters Victoria Villarroel and Sofia Villarroel, but they lost their company after investors took it over.
This same group of people criticising Becky G were silent and supportive of Hailey Bieber during her successful attempt to take the Rhode name from lifestyle brand Rhode (Phoebe Vickers and Purna Khatau) after Hailey allegedly asked them if she could buy their brand, which they had owned since 2014, and they declined. Hailey was sued by Phoebe Vickers and Purna Khatau after she continued to use the name and lost.
They also remained silent when the Mexican community accused Kendall Jenner of appropriating their culture with her low-rated tequila 818.