Complete WAEC Syllabus for Marketing 2023, Text Books, and Topics

You need to study the WAEC Marketing syllabus in order to take the test. The purpose and goals, notes, and format for the marketing exam are all included.

Studying the subject of marketing will help you prepare for your exam. You can use it as a guide to help you decide which topics to read about. Additionally, there are notes on ideas that you ought to learn carefully.

Exam preparation without the use of marketing is equivalent to going to the farm without your farming equipment. You won’t be effective in the end.

Make sure to use the syllabus when you start your exam preparations.

The West African Examination Council’s Marketing and suggested books are included in this article (WAEC).

WAEC Marketing


In Nigeria, the Senior Secondary School marketing curriculum is intended to test students’ foundational marketing knowledge.

A marketing overview, marketing concepts, marketing mix, consumer and organizational behavior, marketing management, and entrepreneurship are all included.


The examination’s objective is to gauge candidates’

  1.  knowledge, skills, concepts needed to practice marketing as a career.
  2.  ability to set up and manage a market outlet.
  3.  understanding of the roles of marketing in the economy


A composite paper to be taken in one sitting will be made up of the two papers Papers 1 and 2.

40 multiple-choice objective questions covering the whole syllabus will make up PAPER 1. Candidates must complete all of the questions for 40 marks in 50 minutes.

Paper 2 will take two hours to complete and will include six essay questions, with candidates just needing to respond to four of them correctly to receive 80 points.

WAEC Marketing Syllabus

S/NO TOPICS                                           NOTES
1 Introduction to Marketing (a)  Meaning;
(b) Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets,
(c)  Brief history of marketing in Nigeria;
(d)  Functions of marketing.
2 Marketing Concepts (a)   Meaning;
(b)  Various marketing concepts (production, product, selling, marketing and societal marketing).
 3 Marketing Mix and Marketing Environment (a)  Meaning;
(b)   Elements (4 Ps);
(c)i  Explain Marketing Environment
(c)ii Factors affecting marketing environment:political;cultural;religious;economic;technological; social.
4. Products (a)   Meaning;
(b)  Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non-oil;
(c)  Distinctions between classes of products.
(d)  Product Design*
5. Markets (a)  Meaning;
(b)  Classification: Consumer; Organization (industrial, reseller and government)
6. Consumer and Organizational Behaviour (a)  Meaning;
(b)  Influencing factors;
(c)    Decision process in logical order
7. Marketing Planning and Research (a)
i   Meaning, process and importance;
ii  Elements of marketing planning;
iii Information required for marketing planning
(b)  Reasons for marketing planning and research.
(c) Utilization of feedback
8 Pricing (a)  Meaning;
i Strategies  (haggling, cost-plus, demand and competition);
ii Application of strategies
*(c)  Price determinants.
9 Advertising (a)  Definition;

(b)  Functions;
(c)  Media – meaning, types, advantages and disadvantages.
(d) Production of sample adverts*

10 Sales Promotion (a)   Meaning and Functions;

(b)  Forms –  price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandise incentives.

11 Merchandising (a)  Meaning;
(b)   Elements (packaging, branding and labelling)
(C)   Influencing factors;
(d)   Functions.
12 Distribution (a)   Definition;
(b)   Channels of distribution (definition and types)
(c)  Factors influencing choice of distribution channels
(d)   Functions of channel members.
13 Transportation (a)   Meaning, mode, choice and importance;
(b)  Documents used in transportation;
(c)  Factors affecting choice of transportation
14 Warehousing (a)  Meaning, types and functions.
(b)  Activities in the warehouse
15 Market Unions and Facilitators (a)   Market Unions (Meaning and types)
(b)   Roles of Market Unions in local markets;
(c)   Market Facilitators – meaning, types and roles.
16 International Marketing (a)  Meaning, importance/reasons and methods of engaging in international marketing,
(b)   Influencing factors;
(c)  Guiding rules and regulations;
17 ICT in Marketing (a)  E-Marketing (electronic marketing) – meaning, importance, uses, ethics and abuses.
18 Entrepreneurship in Marketing (a)   Meaning of entrepreneurship and entrepreneur;
(b)   Sources of funds;
(c)   Factors affecting the location of a market outlet;
(d)   Management of market outlets – purchase and supply of goods and services;
(e)   Selling and bargaining skills;

*Emphasis should be on practical


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